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Videa Boosts Programmatic TV Scale with Sell- and Buy-Side Partners as It Heads to NAB

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LAS VEGAS--(BUSINESS WIRE)--Videa, a Cox Media Group-backed supply-side platform bringing automation and data-driven sales to broadcast television, today announced a series of agreements that increases its scale both on the supply and demand sides. The newly signed deals include television station groups Raycom and the E.W. Scripps Company, demand side platforms: TubeMogul, The Trade Desk and VideoAmp as well as media tech company 4C. As advertisers seek new ways to quickly reach and engage wit


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