MIDLAND, Mich.--(BUSINESS WIRE)--The Dow Chemical Company (NYSE: DOW) and Russell Brands, LLC are announcing a collaboration to provide advanced odor and freshness protection to apparel performance products using Dow’s patented SILVADUR™ technology. Products treated with this technology will feature the Intellifresh™ brand. The collaboration with Russell is among Dow’s first uses of the Intellifresh™ brand on performance apparel products. “Dow research shows that more consumers are looking for
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