University of Hartford’s Barney School of Business Creates Virtual Reality Campaign with Primacy

FARMINGTON, Conn. & HARTFORD, Conn.--(BUSINESS WIRE)--The University of Hartford’s Barney School of Business (the Barney School) has launched a virtual reality (VR) campaign in an effort to attract accepted students for the class of 2020 to enroll in this upcoming fall semester. The Barney School tapped independent digital agency Primacy to develop the VR campaign, which immerses students into campus life via a customized and fully branded website with video and audio, and a Google Cardboard VR