SAN FRANCISCO & LOS ANGELES--(BUSINESS WIRE)--Tapjoy, the mobile industry’s leading personalized monetization platform, and Rubicon Project (NYSE:RUBI), which operates one of the largest advertising marketplaces in the world reaching approximately 1 billion consumers worldwide, announced today the launch of the Tapjoy Private Exchange, which for the first time opens up Tapjoy’s premium in-app, opt-in mobile video inventory to programmatic ad buyers via Rubicon Project’s leading Orders platform.
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