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Brightcove Delivers Advanced Content Recommendations and Discovery

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BOSTON--(BUSINESS WIRE)--Brightcove Inc. (NASDAQ:BCOV), the leading provider of cloud services for video, today announced that it is partnering with IRIS.TV to license its Adaptive Stream™ technology for content discovery and recommendations to Brightcove customers. Adaptive Stream™ enables Brightcove customers to provide their viewers with personalized programming to grow audiences and increase engagement on desktops, in apps, and on the mobile web. Proven Lift in Engagement from Personalized


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