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Tourism Australia Taps USA TODAY NETWORK for Branded Content Creation and VR Content Distribution

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MCLEAN, Va.--(BUSINESS WIRE)--USA TODAY NETWORK, part of Gannett Co., Inc. (NYSE: GCI), today announced the launch and distribution of their first branded VR campaign for travel with Tourism Australia, incorporating interactive content created by the company’s branded content studio, GET Creative. As a launch partner with GET Creative, which was recently announced in March, Tourism Australia wanted a publisher platform with a large distribution to reach international travelers. USA TODAY NETWOR


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