NEW YORK--(BUSINESS WIRE)--Viacom (NASDAQ: VIAB, VIA) and comScore (NASDAQ: SCOR) today announced a breakthrough multi-year partnership for cross-platform measurement, which marks the first cross-platform deal for the newly merged comScore and Rentrak. The alliance represents a turning point in the business of television and advanced currency. Viacom will have deep access to comScore’s robust set of cross-platform measurement tools and advanced demographic capabilities, which span the linear TV
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