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Google Taps Merkle as Partner for New Customer Match Product

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COLUMBIA, Md.--(BUSINESS WIRE)--Merkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that is has partnered with Google on its Customer Match Uploader (CMU) service. Google unveiled its premier set of four agency partners for the CMU product at the Google Performance Summit, which took place on May 25. Merkle’s position at the forefront of Customer Match adoption among clients was a key driver in its selection for the roll-out of the new produ


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