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Pier 1 Imports® Selects Neustar MarketShare To Optimize Marketing Investments

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STERLING, Va.--(BUSINESS WIRE)--Neustar, Inc. (NYSE: NSR), a trusted, neutral provider of real-time information services, today announced that Pier 1 Imports, the original global importer of home décor and furniture, has chosen Neustar MarketShare to evaluate its marketing efforts across channels. Through this partnership, Pier 1 Imports hopes to more accurately measure the impact of its marketing expenditures on consumer actions by using the award-winning MarketShare DecisionCloud solution to


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