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Opera Mediaworks and Immersion Drive Innovation for Brands With Touch Technology in Mobile Advertising

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SAN MATEO, Calif. & SAN JOSE, Calif.--(BUSINESS WIRE)--Opera Mediaworks, the world's highest quality mobile advertising and marketing platform, and Immersion Corporation (NASDAQ:IMMR), the leading developer and licensor of haptic technology, are helping marketers improve campaign performance by adding touch technology to video. Mobile video advertising campaigns from major brands including Lexus, Peugeot, and a leading spirits brand experienced significant boosts in click-through rates, complet


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