WASHINGTON--(BUSINESS WIRE)--Rocket Fuel (NASDAQ:FUEL), a leading Programmatic Marketing Platform provider, today published a customer success story that highlights the dramatic return a client received with the company’s artificial intelligence-driven Moment Scoring™ technology. Environmental Defense Fund’s (EDF) 2015 year-end fundraising campaign using Rocket Fuel’s Direct Response achieved an impressive 241 percent return on ad spend (ROAS) when targeting previous EDF donors, and an overall
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