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Time Warner Inc. Selects Nielsen as Strategic Partner for Medialab Research

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NEW YORK--(BUSINESS WIRE)--Time Warner Inc. today announced a three-year strategic partnership with Nielsen and the Time Warner Medialab, a state-of-the-art facility that comprises leading-edge technologies and research techniques to generate valuable insight into consumer behavior. The Medialab provides an unmatched ability to test consumer engagement throughout the entire media-to-retail experience. Nielsen has the largest portfolio of consumer testing technology in the world and will leverag


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